02
Ad accounts & strategy
Account structure, budgets, bidding and testing across Meta, Google and TikTok.
01 Service
Track what actually sold.
Browser pixels on their own miss sales to ad blockers and browser restrictions. We set up consent-aware server-side tracking that sends your real orders to Meta, Google and TikTok, so their algorithms learn from what happened.
purchase
add_to_cart
lead
What’s included
The full signal path, end to end.
From the browser to your server to each ad platform, set up and checked at every step.
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Meta Conversions API
Purchases and leads sent from your server, alongside the pixel.
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GA4 server-side tagging
A first-party tagging server for cleaner, more complete analytics.
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TikTok & Google Ads
TikTok Events API and Google Ads enhanced conversions, set up the same way.
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Event deduplication
Browser and server events matched by ID, so nothing is counted twice.
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Consent mode
Tracking that respects each visitor’s cookie choices, set up properly.
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Checked before handover
Test orders traced end to end before anything is called done.
How it works
Three steps to data you can check.
You’ll know what’s changing and why at each step, and nothing is switched on untested.
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Audit
We look at your current pixels, events and consent set-up, and note what’s missing or doubled.
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Build
Server-side tracking goes in for each platform, with events matched between browser and server.
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Verify & hand over
Test orders are traced through every platform, and you get a short write-up of what’s running.
Other services
Take one service, or all three.
Ready when you are.
Tell us about your shop and your current set-up. Markus will reply with where he’d start.
Or email markus@aperianalytics.com